Kanyon ropes course is one of more modern attractions in Opole. It was created a few months ago, but has already gained a wide range of stakeholders – businesses , families and children. Staff working there, are experienced professionals who take care of the safety of the participants and the atmosphere in the park. Marketing activities for the Park Kanyon aimed at promoting the park, and to reach as many potential participants. The aim of the creation of the website was:
a) creating from scratch the image of the rope park Kanyon (colors, graphics, banners)
b) inform the Opole citizens of the new attractions in the city
c) the ropes course, present interest, offer to businesses and individuals
d) to promote the company and family funfair
e) to inform business owners about the new proposal of integration events
f) build the image of the park Kanyon
g) increasing the visibility of the park.
The target group for the park are both children of preschool and school age and adolescents, adults and the employees of companies. Browse the same web page rather young parents, businesses, or growing children. So the project required development of a universal website that will satisfy the expectations and needs of all stakeholder groups. The first step, in addition to specifying the target, was a conversation with the owner. The so-called “brainstorm” allowed to compare ideas, explore needs and expectations of the owner of the park for the website itself. In the coming weeks to work out a graphic design, we implemented a modern content management system and achieved minor adjustments in the plans. The result is a modern website that attracts with its remarkable design of small, young and older participants. Good optimization of the site caused, that the page is present in the search engines and interested customers do not have problems finding it.