Search Engine Optimization is a process designed to achieve the highest position in the search engines. Very often it is associated with the optimization of the website. This involves adapting the content to be easily and quickly found by the search engine algorithms. Appropriate describe keywords, titles, alternate content for images is the basis for optimization. Also proper placement of content on your site, cataloging of topics and content, the use of “friendly” addresses work in its favor. Following these guidelines will help faster and easier to index our site bots / search engines algorithms. But not only this is important. If we want to make our website / portal / blog popular the content must be updated to attract the attention of potential customers / visitors. Bad positioning and optimization may lead to the removal of our website address from search engines positions.